Promotional Videos

Hi all,
I want to start a conversation about videos; the different types of videos, what we might want, etc.

Let’s walk through this.
What types of videos do we need.

1: We need a flashy PR type video. 2-3 minutes long, introducing the concept, introducing the team. All emotional approach and little along the lines of content. As it would be light on content, it could be public, though until we get an initial investor, it would likely just be part of the investor package.
Something similar to: https://vimeo.com/70747659
(I keep going back to canary because I loved their PR and approach…)
During the development process, we could continue to develop these videos at periodic episodes for either external promotion, or specifically for the investors.

2: We could have a longer, in-depth video going into details on the project. I personally don’t think we should use a video like this for investors, as we want to have this conversation in person. If they watch a video and get the wrong impression about something, they wouldn’t immediately have someone to ask, which could be a problem. My thoughts on this type of video is that we might not even have to make this ourselves. Once we have funding and are working on a project, we may have some press interested, or even a documentary crew. They would pay for the video and shoot it themselves…

Thoughts?

Our team at work did this one too, which I found pretty good (though not 100% what we’d want).
Note that our EMC TV team did it (not me)

@markstephan, that is a great video !
When we do video we must be up at least at the quality of our competitors who have shown great skills in videomaking already…i am happy to see that we have resources here…

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