Are the oceans Earth’s new economic frontier?


Are the oceans Earth’s new economic frontier?


Alistair McIlgorm, Professor of Marine Economics, University of Wollongong - August 2015

Amid growing demand for seafood, gas and other resources drawn from the world’s oceans, and growing stresses from climate change, we examine some of the challenges and solutions for developing “the blue economy” in smarter, more sustainable ways.

As the world’s land-based economies struggle with annual rates of around 2% growth in Gross Domestic Product, the global marine economy – now increasingly being talked about as “the blue economy” – is a bright light on the horizon.

New developments in marine industries range from diversification in aquaculture to the new technologies of marine bio-technology and pharmaceuticals, marine renewable energy such as wind and wave power, and deep sea mining.

The European Commission has a “blue growth” strategy, recognising that those marine industries are growing at a faster rate than those on Europe’s land mass. And in areas such as south east Asia, the oceans contribute directly to the wellbeing of hundreds of millions of people.

In Australia, a new national report forecasts marine industries’ contribution to Australia’s Gross Domestic Product will grow three times faster in the next decade than the rest of the economy – doubling from A$47.2 billion a year to about A$100 billion in 2025.

As researchers from The Economist Intelligence Unit recently concluded:

As a setting for global trade and commerce, and as a significant source of food and energy, the ocean’s contribution is already important. This century, it is likely to become an economic force.

But those researchers also noted many challenges ahead, including “how to create predictable cash flows for investors behind the valuable ecosystem services offered by the ocean”.

The consensus is that going from the ocean economy to the emerging blue economy will take time. But there are still major questions about the blue economy we need to answer – including how to define, measure and govern it, especially when so much of the world’s ocean lies beyond national borders.

‘The blue economy’ still isn’t clearly defined

If you Google the term “the blue economy”, the first search result you’re likely to see is not about oceans at all; instead, it will takes you to Gunter Pauli’s work on ecological innovation, with no sea on the horizon.

But among the marine community and increasingly in government and global business circles, there has been a shift from talking about “the ocean economy” to “the blue economy”.

While there is still no broad agreement on what that means, The Economist recently adopted this working definition:

A sustainable ocean economy emerges when economic activity is in balance with the long-term capacity of ocean ecosystems to support this activity and remain resilient and healthy.

Economic growth is not enough; we also need to do a better job of sustainably managing ocean resources.

A snapshot of some of the challenges ahead for the blue economy, from the Organisation for Economic Co-operation and Development (OECD).

There have been several drivers behind that shift. The past decade has seen the incorporation of green accounting concerns about the sustainable development arising through the United Nations’ Rio 20+ process.

Small islands, such as Seychelles and Mauritius, have led the way in calling for the use of marine resources and eco-system services to be sustainable. Internationally, new approaches to environmental accounting have been developing.

This need for greener and more sustainable marine activities has also been influenced by climate change. In amongst approaches involving ecosystem values lurks the longstanding need to control the impacts from marine industries, such as overfishing and pollution. Controlling industry is necessary – and to do so, having a good understanding of the economics matters.

Yet marine economists have been concerned for some time that the frameworks for measuring the ocean economy are not in place.

For a start, what are we measuring? Whose job is it to measure it? Who has the vision for the future of the blue economy? How do we get the private sector to invest? And is there a governance framework that will support private investment in ocean or “blue” industries?

Opportunities and challenges for south east Asia

Together with economic growth and long-term environmental sustainability, social equity is another crucial consideration – particularly in booming regions such as south east Asia, with so many coastal communities dependent on the ocean.

So where is the blue economy going in this region?

Any country looks at what their comparative advantage may be in benefiting from the sea. For example, Malaysia’s economic strength has been shipping, due to its location beside the Strait of Malacca.

In China there are already an estimated 32.7 million jobs or more than 4.15% of total national employment in “ocean-related sectors”. Interestingly, The Economist’s recent report refers to 9 million direct jobs in China’s core “major ocean industries”.

That’s a good illustration of why it’s so important to be clear about what we’re measuring when talking about the blue economy. In this case, the Chinese government’s higher figure factors in additional jobs in support areas (such as the scientific, research, education and ocean management service sectors), ocean-related enterprises (businesses with economic and technical links to marine industries), plus indirect and induced employment.

Seaweed is just one of China’s many marine exports. It supplies 13.5 million tonnes of seaweed a year for gels, hydrocolloids and alginates to the global food industry.

China has a clear comparative advantage in bio-technology, genetic improvement of seaweeds and development of marine pharmaceuticals. But its “blue economy” challenges include reducing coastal pollution so that it can maintain and increase the sustainable value of marine industries.

Opportunities and challenges for Australia

What about Australia? Well, with production of 2,000 tonnes of seaweed a year, the world is not depending on exports. Yet in several corners of the country (including South Australia and Wollongong, a few seaweed experimental enterprises are developing niche opportunities.

However, there are much bigger industries at work along our coastline. For instance, earlier this year the Reserve Bank of Australia said that liquified natural gas was expected to become Australia’s second largest commodity export (after iron ore) by 2018. It’s also been predicted that port visits by ships to Australia will double by 2030.

Tourism is another good example of the opportunities – and challenges – that lie ahead.

Speaking to a Chinese delegate at a recent blue economy workshop, I mentioned a luxury resort being built by a Chinese entrepreneur on Australia’s Gold Coast, which is expected to bring in 30,000 Chinese tourists a year.

As a lady well across her national statistics, the delegate replied, “Actually, last year we only had 1.2 million people going abroad … not that many when you consider our population” (1.3 billion).

But does Australia have a framework to support such rapidly increasing use of national biodiversity? Or is Australia just “the lucky country”, with offshore gas for exports and beaches to attract tourists? Can it be more than a quarry and holiday destination for the world?

Like so much about the blue economy, those are questions we’re yet to clearly answer.


http://www.weforum.org/agenda/2015/08/are-the-oceans-earths-new-economic-frontier

Business • Network • Agency • Agencia • Agentur für Wirtschaft & Entwicklung • Lateinamerika | Lateinamerika • Markt • Eröffnung • Agentur • Wilfried-Ellmer-Consulting-Group™ | tailor • market strategy • culture • operating • network • Hispanic • German | worldwide mobile | Marketing in Lateinamerika • Neue Märkte • Mittelstand • Agentur | European • Latin • Keyplayer • Wilfried-Ellmer-Consulting-Group™ | latin-american-business-expert • Germany • Austria • Switzerland | Wilfried-Ellmer-Consulting-Group™ | lateinamerikanische unternehmen in deutschland | 10% + ROI • Return on Investment | Wilfried Ellmer | global leadership | key player network | business development • next big to come | Regional Leader - Latin America & Caribbean | LATAM-support • Logistics • Market-Entry-Mentor | Austria • Wien • Salzburg • Lateinamerika • Geschäftsnetzwerk • Agentur | german • submarine • machinery • diamond • crawlers • global • mobile • nautilusmaker® | Colombia-Germany • Business Agency | blue ocean business alliance network | Future • Business • tourism • real estate • construction • e-commerce | spain-yook3 | marketing • strategy • research • innovation • plan • investment • Wilfried-Ellmer-Group™ | Latin America cultural competence consulting • coaching | Business in Colombia • been there, done that • expat advisor • Germany | Marcela Mancilla™ • VIP • Ibiza • floating_platform • alliance | Markteinführungs-Projekt-Lateinamerika | € 453-Budget-LATAM-market-entry-projects | Wilfried-Ellmer-Group™ bio, med, pharma, research | oceanic freedom | floating research center | mittelständischer Maschinenbau • Lateinamerika Markteintritt | Wilfried-Ellmer-Consulting-Group™ | #NetworkMarketing | Elektro-Maschinen • Markteintritt-Südamerika • yook3™ | social and influencer marketing | colombia-german-tourism-expat-network | berlin • president • conference • meeting • industry • development • latin • america • partnership • portal • export • network | Wilfried-Ellmer-Consulting-Group™ • Austria • Germany • Latin America • Colombia | Wachstum durch Internationalisierung • Unternehmerperspektiven • Latein-Amerika | Internationaler Erfolg • Südamerika • Lateinamerika • Wilfried-Ellmer-Consulting-Group™ | Internet Marketing Campaigns | Colombia • Explorer | Internet Booster Agency • Latin-America • Europe • Business | megatrend of the century | #MarketEntrance | Wilfried_Ellmer_industry_manager • advisor • agency | cutting edge | German-Latin-Business-Alliance™ | Austria-Spain-Business Network™ | Deutsches Netzwerk Mittelstand in Lateinamerika • Markteintritt | #InternationalBusinessColombia | business frontier development | Wilfried Ellmer • Strategic-Marketing-Group | colombia negocios internacionales | Portal Industrial Cartagena™ | Caribbean Yacht Network • Wilfried-Ellmer-Group™ | Business Matchmaker • Latin America • Agency • Market entry | Ellmer-LATAM™ | latin american investments | advanced • sophisticated • global • networking • strategy | Maschinenhandel • Weltweit | German-Colombian • Business • Industry • Portal • Export • Agency | Wilfried-Ellmer-Group™ • Internet • Strategy • Design • Globalization • Mittelstand | Era of Global Flows • LATAM-Export • Mittelstand • Network • been there, done that - Agency | Business-Network-Consulting • Colombia • Europe | Latin America Investment | Kolumbien • Salzburg • Porsche Holding • Markteintritt • Wilfried-Ellmer-Consulting-Group™ | wilfried ellmer group • advanced engineering | Latin-America • Market-Entry • Agency • Support | Kolumbien • Beratung • Agentur • Markteintritt • Mittelstand • Salzburg | Linz | Wien | Innsbruck | latin america marketing campaign | EU increases investment and business cooperation with Latin America | caribbean-disruptive-investments-key-player-network | global investors “next to do list” | german-business-platform latin-america | Firmen-Lateinamerika-Marktentwicklung | Export Latin America • Special-Agency • Europe • Germany • Austria | Lateinamerika wer hilft beim Markteintritt | business development•Latin America•key player network•business club | opportunity spotting | advanced cement composite • technology • marine • engineering • light honeycomb | been there, done that | portal network | deutsche unternehmen in lateinamerika | economia | economy | engineering network • business alliance | internacionalizacion • empresas-colombianas | Salzburg • Mittelstand • Lateinamerika • Markteinführung • Wilfried-Ellmer-Group | small projects - big opportunities | #ColombiaEmergingMarket | latin-america-business-development-agency | Latin America • Business Consulting • Opportunity Spotting • Investment Advisor | #latinamericagrowth | Mittelstand • Wien • Lateinamerika • Export • Maschinenbau • Wachstum • Global • Agentur | Business Networking Platform • Colombia • Europe • yook3™ • get connected | Ellmer • Salzburg • Lateinamerika • Mittelstand • Agentur | paradigm-shift-investing™ • oceanic business alliance™ • NemoToken™ | global integrator | agency | advanced•networking•concepts•machinery-export • Mittelstand • Latin-America | #LatinAmericaBusinessLeadership | Deutsche • Firmen • Lateinamerika • Markteintritt • Agentur • Budget • Export • Netzwerk | Ellmer-Technologies™| Wilfried-Ellmer-Kolumbien-Manager | Lateinamerika Marketing-Projekt € 5.000 Budget | Europe-Latin-America-Business-Network-International | Leadership • LATAM • summit • market entry • key player network - business development | Business • Person • International • Marketing • Presentation | mittelstand | Salzburg • Lateinamerika • Geschäfte • Portale • Markteintritt leicht gemacht • Agentur | products needing distributors | investing in disruptive infrastructure | business alliance • yook3™ | projects • caribbean • yook3™ | Colombia Consultants • Markteintritt • Export • Mittelstand | assemble a team • ocean colonization • founder opportunity | Marcela-Mancilla™ • vintage_design • get connected | Export • Business • Agentur • Lateinamerika • facilitation • Alliance | Portal-Industrial-Cartagena™ • business network • Europe-Colombia • global integration | Markteintrittsbarrieren • überwinden leicht gemacht • Wilfried-Ellmer-Group™ | Latin America • Business Forum | Wilfried-Ellmer-Consulting-Group™ | Markteintritt Mentor Service • Lateinamerika • Netzwerk • Globalisierung | Elektrische-Maschinen-Lateinamerika-Vertrieb | Latin_America_Business_Association • Wilfried-Ellmer-Group™ • Agency | Portal-Network-Latin-America-Europe Business • Ellmer Group • key player network | business_support_platform_Latin_America_Europe | concrete • network • oceanic business • floating city | agentur marketing | Spanien | Lateinamerika | B2B | leadership | network | entrepreneurship • international • Mittelstand • Lateinamerika • German-Latin-Business-Club™ | interkulturelle-kommunikation-deutsche-firmen-export | Latin America • web campaign • strategy • design • implementation • Wilfried-Ellmer-Consulting-Group™ | Strategic Leadership • LATAM • Europe | #CaribbeanBusiness | Markteintritt • Mittelbetriebe • Lateinamerika | Wilfried-Ellmer™ | Wilfried-Ellmer-Group™ • connecting people to opportunities | Lateinamerika-Berater • Wilfried-Ellmer-Consulting-Group™ | Salzburg • Austria • Wien • Business Network • LATAM • Lateinamerika • Kolumbien | Incoming Agentur Kolumbien | latin america business development network | #InvestmentOpportunity | yook3™ • Stem Cell • New-Atlantis™ | agencia-ellmer-cartagena | Netzwerk-Mittelstand-Kolumbien-Export | LATAM-Business-Agency™ | freelance-projects-marketing-Latin America | market entry | zukunftsweisende Technologien | Kolumbien • Geschäft • Netzwerk • Marketing • CIVETS • grow • fast • opportunity | advanced cement based composites • oceanic business alliance™ | #EllmerGroup | #ColombiaBusinessDevelopment | composite structure building | distribution-channels-in-Latin-America • Wilfried-Ellmer-Group™ • special-agency | #ColombiaResidentManager | composite structures in civil engineering | Wilfried-Ellmer-Group™ • strategic market entry • LATAM market • Germany | Südamerika Spezialist • Business • Club • Expat • Agentur • Incoming | German Management • Caribbean • yook3™ | Business Club • LATAM- exportieren • leicht gemacht • Markteintritt • Mittelstand | Mittelbetriebe | Engineering Consortium • Colombia • Europe | nautilusmaker™ | Industrial Advisor • Latin America • Germany • Special-Agency • Wilfried-Ellmer Consulting-Group™ | latin-america-business-leadership • implement • vision | Wirtschaft • Technik • Netzwerk • Lateinamerika • Entwicklung | key player network • ocean colonization | Austria • Wien • Salzburg • Linz • LATAM business development • Wilfried-Ellmer-Group™ | business social network | Lateinamerika • mittelständische Betriebe • Export-Agentur • Mentoring • Netzwerk | VIP Tourism MICE | Lateinamerika • Marketing-Projekt • € 5.000 Budget • get started • Spezial-Agentur | wilfried+ellmer+group • oceanic+business+alliance • advanced+composite+structures | #ColombiaDigitalMarketing | Robotics • Architecture • Termite-Tech™ • Floating-City • oceanic business alliance™ | #LatinAmericaBusiness | industry going oceanic • ocean sphere • marine engineering • interference freedom | Bodas • Cartagena • Asesoria • Logistica • Sitios • Marcela-Mancilla™ | Connecting-Business Partners • Integrating Processes | Germany | LATAM | Wilfried-Ellmer-Consulting-Group™ | Lateinamerika-Beratung • Expatriates • Training • Interkulturelle Führungskräfteentwicklung | German - Colombian business networks | medical technology • transition management • interference freedom • fasttrack development | LATAM-Export • leicht gemacht • Spezial-Agentur • Mittelstand • Markteintritt testen | Latin America Market Entry Strategy • Wilfried Ellmer-Group™ • Business Facilitation | Mykonos-Design™ | Beratung•Vertrieb•Repräsentanz in Lateinamerika | European-Latin-American-Business-Alliance™ | caribbean-cartagena • international-business-networking | Latin America - Europe • Business Reputation Network • Key Player Network • yook3™ | Handling-Your-Web-Image • Latin-America • Europe • Agency | global value chain | opportunity spotting Latin America - Europe • business | business network • latin america • ready to use • distribution networks • market entry | Austria - Colombia • Business Agency | Wilfried-Ellmer-Group™ • Internet-Corporate-Image-Handling | advanced-cement-composite-shell™ | global leader in ocean technology | sales-channel-colombia-europe | ibiza floating event platform • marine invest • VIP tourism • solutions | germany•colombia•network•project-management | grow fast in Latin America • business club • existing network • Mittelstand • Germany • Agency | Field Development • Europe-Latin-America | Rechtsanwälte | sichern Sie sich internationalen Erfolg | representative • ocean shore • events • caribbean • alliance | Expandieren nach Lateinamerika • Katalysator • Agentur • Brückenschlag • Mentor | German business association for Latin America | Colombia-Europe • marketing • market entry • special-agency Wilfried-Ellmer™ | Latin•Industry•Network™ | business alliance • Co-Founder • equity | business loan • strategic partnership • NemoToken™ • private equity | Cartagena Colombia business opportunities | benefit-from-existing-network | colombia business network | #KolumbienBeratung | industry network • global integrator | yook3™ • international • business • integration | Kolumbien-Deutscher-Aussenhandel • Agentur • Netzwerk • Kontakt |


Business | International | key player network | Europe | LATAM | Colombia | connection | Market Entry | Wilfried-Ellmer-Group™ |


Latin-America Business | Wilfried-Ellmer-Consulting-Group™ | get started |get connected | mentoring | management | leadership | been there, done that | Germany | Colombia | key player network | project setup | supervision |


| Get a Boardroom Here | what you should know about me | Business Coordinates | get started | get connected | yook3™


Strategic Ocean Token • Nemo Token • New-Atlantis™ • Get Invested


LATAM-Europe • Business Network • Wilfried-Ellmer-Group™ • Get Connected


Floating Future of Mankind • Key Conversation • Solving the Bottleneck


Colombia manager, country manager, international manager, management resources, leadership, resident manager, European,